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📙 Surfing the Global Tide: Automotive Giants and How to Survive Them by Michael S. Wynn-Williams (auth.) — free download


Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.



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